Building Community Connection Share-a-Bear is just one initiative of the Multiply the Good program and is a shining example of how businesses and communities can work together. What makes Share-a-Bear so special is its simplicity. Buying a bear at a local BCLIQUOR store makes it easy for everyday British Columbians to embody the spirit of giving and have a positive social impact in their local community—often for someone they will never meet. “This is our way of giving back to the communities we serve throughout the province,” says Blain Lawson, chief executive officer and general manager of the BC Liquor Distribution Branch. “Share-a-Bear is one of our most successful community involvement initiatives … and BCLIQUOR store staff and customers have been very supportive of the program. Bringing smiles to children and families in need over the holidays is truly rewarding.”
THE BEAR FACTS
In 2025, BCLIQUOR stores across the province will have more than 29,000 bears available between November 19 and December 31. This year, when you spot the in-store Share-a-Bear display, fill in a ballot for a chance to win a giant teddy bear. Then, buy your own regular-sized bear at the till for $19.95 (+tax), and BCL will donate its twin. As the holiday season approaches, the sight of all those huggable bears lined up in BCL stores serves as a reminder that generosity doesn’t have to be grand to be impactful. Give the gift of comfort and kindness this holiday season.
Multiply the Good is the BC Liquor Distribution Branch’s commitment to corporate social responsibility. Beyond the $1 billion we contribute to vital public services as a branch of the provincial government, the program’s four pillars give back to communities, protect the environment, and engage our people and partners. Multiply the Good creates a shared vision for how our staff, customers and industry partners can work together to make a difference for British Columbians.
DID YOU KNOW?
• Share-a-Bear has been a holiday tradition in BCL stores for more than 35 years. • Over 700,000 bears have been donated since 1989, spreading comfort and kindness province-wide. • The campaign runs for seven weeks every November and December. • For every bear purchased, a twin bear is donated locally—to hospitals, shelters, first responders and community groups.
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