BY CHRISTINE CAMPBELL
Give the gift of a hug with Share-a-Bear, BCLIQUOR’s winter holiday tradition. A teddy bear is timeless. Soft, comforting and always ready with a hug, these companions can make even the hardest of days a little brighter. Every holiday season, for three and a half decades, BCLIQUOR stores have been providing that simple magic to British Columbians through the Share-a-Bear program.
Bringing Comfort & Joy
Launched in 1989, the Share-a-Bear program has become a tradition in November and December. Customers at BCL stores can purchase a plush bear, and with every purchase, an identical bear is donated to a local charity or community organization. One bear goes home with the customer, and its twin goes out into the community, where it might land in the arms of a child in hospital or with a family facing crisis during the holidays. For people receiving a bear, it is more than just a stuffed toy; it’s a symbol of compassion, community care and the generosity of strangers. Over the years, these bears have provided comfort in every corner of the province.
The bears themselves may be small, but their ripple effect is enormous.
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