TASTE_Spring2024

SPRING 2024

THE TASTE TEAM

Sipping on Sunshine

SUSIE KNIGHT CREATIVE DIRECTOR/MANAGING EDITOR Susie leads the content and creative direction of taste and holds the Wine & Spirit Education Trust (WSET) Level 2 Certification. Born and raised in Vancouver, she is passionate about creating a quality magazine for BC customers and loves producing beautiful images to showcase the recipes and products. During spring you’ll find Susie sipping on a rosé spritz. CAMI TORGERSON EDITORIAL DIRECTOR Cami leads the creative strategy at BCLIQUOR, providing the overarching vision for retail store design, graphics and taste . She has always had a passion for design, creating beautiful spaces, images and campaigns that connect emotionally to today’s consumer. Her advice for design: “ever evolving, and a step ahead on the latest trends.” Cami enjoys sipping aromatic wheat ale in the spring. CONNIE HUI EDITOR-IN-CHIEF Connie leads the marketing team for BCLIQUOR and is responsible for creating innovative ideas for the brand and magazine. Her in-depth experience in marketing and consumer research allows her to capture the trends that readers are most interested in. She enjoys running and yoga and is an avid foodie. Her spring drink of choice is a crisp Sauvignon Blanc. LYDIA DEL BIANCO CDP SENIOR GRAPHIC DESIGNER Lydia has a BFA from UVic and has studied internationally at the master’s level with SVA and SCAD. She was the senior designer on taste from 2009 to 2022 and now leads the in-house design team at BCLIQUOR. Lydia is passionate about typography and branding, and enjoys gin and tonic in the spring. RAISA HASANEN GRAPHIC DESIGNER Raisa has a BDes from Emily Carr University of Art + Design and more than 15 years of experience in design. She sees life through a creative eye and finds joy in developing rich visual narratives that engage audiences. In the spring she enjoys sipping on a classic Guinness. DIANE SMALLWOOD DIGITAL IMAGING SPECIALIST Diane has a diploma in graphic and visual design and over 25 years of experience in design and production. Her specialty on taste is bringing out the best in the photos. She holds the Wine & Spirit Education Trust (WSET) Level 2 Certification. Diane celebrates with rosé Prosecco in spring. KERRILYN CHENG MARKETING PRODUCT SPECIALIST Kerrilyn is an Italian Wine Scholar and French Wine Scholar through the Wine Scholar Guild and she holds the Wine & Spirit Education (WSET) Level 3 Certification. She enjoys creating fun food and beverage pairings to share with friends and readers. In the spring Kerrilyn enjoys an Empress gin sour. CAROLINE RIEDEL MENSING ASSISTANT COORDINATOR Caroline has a degree in social communication with a major in marketing and advertising. She has experience working with magazines in Brazil and is passionate about photography. She loves travelling and exploring new places. Caroline likes to sip on a White Rabbit cocktail in spring. focus on consumer behaviour. She enjoys curating food and beverage experiences for curious palates, and her culinary, travel and hospitality experiences are an asset to the taste team’s creative process. In the spring, she sips on a single malt Scotch. CAITLIN REID CONTENT & PRODUCTION COORDINATOR Caitlin holds the Wine & Spirit Education Trust (WSET) Level 3 Certification and a Master of Business Administration with a

It’s time to shake of the shackles of winter and welcome spring! Let us help you transition into sunnier days with local sour beers and fresh BC ingredients. And don’t miss out on the exciting new BC VQA wines being released in BCL this April. Enjoy inspirations for entertaining and garden get-togethers, perfect for Mother’s Day, Easter and everything in between. Get ready to explore Pinot Grigio, rosé wines, non-alcoholic, low-calorie and refreshment beverages, all perfect to welcome in the season. So, pour yourself a glass and get ready to sip on some sunshine this spring!

PHOTOGRAPHY

JOE BORRELLI PHOTOGRAPHY PICNIC CREATIVE

PRINTER

MITCHELL PRESS

bcliquorstores.com

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